![]() ![]() No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. Social Marketing Changing Behaviors for Good Promising development, where empowerment of individuals and communities is Use of mass media and community-centered prevention strategies are a In contemporary health-focused initiatives, the Healthy Lifestyle in Singapore Kavita Karan Social marketing involvesĪpplications of commercial marketing techniques, with the influence of voluntaryīehaviors as its core objective. ![]() Government and Private Partnerships in Controlling Diseases and Promoting a Sub Judul : Global Trends and Success Stories Judul : Social Marketing for Public Health Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. Social Marketing for Public Health Global Trends and Success Stories This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. This offers busy executives and students alike, an opportunity to grasp key marketing concepts quickly and effortlessly These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas to provide readers with a well-balanced understanding At the same time, the text and language has been made more concise and accessible without losing the original Kotler`s and Keller`s depth and insight to the subject. With content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do without This adaptation provides hard-to-find and well-researched China cases that offer insights into the local marketing situation. Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century Chapter 2 - Developing Marketing Strategies and Plans Part 2 - Capturing Marketing Insights Chapter 3 - Gathering Information and Scanning the Environment Chapter 4 - Conducting Marketing Research and Forecasting Demand Part 3 - Connecting With Customers - Chapter 5 - Creating Customer Value, Satisfaction, and Loyalty Chapter 6 - Analyzing Consumer Markets Chapter 7 - Analyzing Business Markets Chapter 8 - Identifying Market Segments and Targets Part 4 - Building Strong Brands Chapter 9 - Creating Brand Equity Chapter 10 - Crafting the Brand Positioning Chapter 11 - Dealing with Competition Part 5 - Shaping The Market Offerings Chapter 12 - Setting Product Strategy Chapter 13 - Designing and Managing Services Chapter 14 - Developing Pricing Strategies and Programs Part 6 - D elivering Value Chapter 15 - Designing and Managing Integrated Marketing Channels Chapter 16 - Managing Retailing, Wholesaling, and Logistics Part 7 - Communicating Value Chapter 17 - Designing and Managing Integrated Marketing Communications Chapter 18 - Managing Mass Communications Advertising, Sales Promotions, Events, and Public Relations Chapter 19 - Managing Personal Communications - Direct and Interactive Marketing and Personal Selling Part 8 - Creating Successfull Long-Term Growth Chapter 20 - Introducing New Market Offerings Chapter 21 - Tapping into Global Markets Chapter 22 - Managing a Holistic Marketing Organization. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |